The first 24 hours, along with the first week, are the most important times to measure the success of a new album. In the last 10 years, the impact of streaming, particularly Spotify, has escalated, giving millions of fans the chance to immediately listen to new music after its release. In the 2020s decade, the interest around new albums, especially from established stars like Taylor Swift, Drake, Beyoncé, BTS, and Bad Bunny, is significantly growing, and this interest translates into a daily peak of streams for the artists themselves. An exclusive elite club of artists can boast the remarkable achievement of amassing more than 100 million streams for their new album in the first day. Taylor Swift holds the crown, as four of her albums, including the most recent The Tortured Poets Department, have achieved this accomplishment.
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Tyler, the Creator’s Chromakopia earned over 85 million streams in its first 24 hours, marking one of the biggest debut in the 2020s.
On May 17th, 2024 Billie Eilish released her third studio album Hit Me Hard and Soft, featuring ten tracks, including the lead single “Lunch.” The album earned 72.7 million streams in its first 24 hours, becoming Billie’s biggest debut on the album.
On April 19th, 2024, a historic day for the music industry unfolded. Taylor Swift released her eleventh studio album, The Tortured Poets Department, once again etching her name in the history books. Within just 24 hours, the album amassed over 300 million streams on Spotify, making it the most streamed album in a single day—a record previously held by Taylor herself with “Midnights.” Furthermore, the new LP boasts 31 tracks, resulting in an average of 10,120,877 streams per song upon its debut, marking the highest average ever seen.
On March 8th, 2024, Ariana Grande launched her highly anticipated seventh studio album, Eternal Sunshine, sparking excitement among fans. They wasted no time streaming every song on the new album and sharing their love for tracks like “The Boy Is Mine” and “Bye.” This unparalleled euphoria has led the album to earn more than 58 million streams on Spotify. However, it wasn’t enough to make it in the top 20 of the best debuts.
It’s worth noting that every album in the top 20, except for Harry Styles’ Harry’s House, contains 16 or more tracks, while Ariana Grande’s Eternal Sunshine features only 13 songs. Therefore, the album debuted with an average of 4.46 million streams per song, a score higher than six albums in the top 20.
On March 29th, 2024, Beyoncé released her new album Cowboy Carter, which garnered over 70 million streams within its first 24 hours. This achievement was largely attributed to standout tracks like “II MOST WANTED” and “AMERICAN REQUIEM.”
On July 11th, 2025, Justin Bieber surprised fans with his seventh studio album, Swag. The LP debuted with over 74 million streams, earning Justin his biggest debut on Spotify.
On August 29th, 2025, Sabrina Carpenter’s seventh album, Man’s Best Friend, amassed over 64 million streams in its opening day, earning one of the biggest debuts in Spotify history.
On October 3rd, 2025, Taylor Swift made history as her twelfth album The Life of a Showgirl debuted with over 250 million streams, earning the biggest debut of the year as well as the second in history.
On March 21st, BTS made history with their comeback album ARIRANG, which debuted with 110 million streams.
Below, we’ve gathered the 30 albums that have amassed the most streams in 24 hours on Spotify.
31| Man’s Best Friend – Sabrina Carpenter
Streams: 67,414,373
30| Evermore – Taylor Swift
Streams 67.4M
29| SOS – SZA
Streams: 67,962,380
28| Hollywood’s Bleeding – Post Malone
Streams: 72,478,256
27| Legends Never Die – Juice WRLD
Streams: 72,656,971
26 | Hit Me Hard and Soft– Billie Eilish
Streams: 72,726,139
25 | Swag – Justin Bieber
Streams: 74.73M
24 | El Último Tour Del Mundo – Bad Bunny
Streams: 74,857,654
23 | Cowboy Carter – Beyoncé
Streams: 76,131,529
22 | Beerbongs & Bentleys – Post Malone
Streams: 77,457,211
21| Folklore – Taylor Swift
Streams: 79,443,136
20 | Chromakopia – Tyler, the Creator
Streams: 85,665,784
19| Debi Tirar Más Fotos – Bad Bunny
Streams. 87,639,602
18 | Red (Taylor’s Version) – Taylor Swift
Streams: 90,556,180
17 | Donda – Kanye West
Streams: 94,455,883
16 | Her Loss – Drake & 21 Savage
Streams: 97,390,844
15 | Harry’s House – Harry Styles
Streams: 97,621,729
14 | Mr. Morale & The Big Steppers – Kendrick Lamar
Streams: 99,582,729
13 | For All The Dogs – Drake
Streams: 108,677,977
12 | ARIRANG – BTS
Streams: 110,005,265
11 | Speak Now (Taylor’s Version) – Taylor Swift
Streams: 126,378,176
10 | Utopia – Travis Scott
Streams: 128,501,459
9 | Scorpion – Drake
Streams: 132,384,203
8 | Music – Playboi Carti
Streams: 134,584,864
7 | Un Verano Sin Ti – Bad Bunny
Streams: 145,811,373
6 | Nadie Sabe Lo Que Va a Pasar Mañana – Bad Bunny
Streams: 145,925,845
5 | Certified Lover Boy – Drake
Streams: 153,441,565
4 | 1989 (Taylor’s Version) – Taylor Swift
Streams: 176,170,759
3 | Midnights – Taylor Swift
Streams: 184,695,609
2 | The Life of a Showgirl – Taylor Swift
Streams: 250,978,672
1 | The Tortured Poets Department – Taylor Swift
Streams: 313,747,178
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