Hearts2Hearts are entering a new chapter. The eight-member SM Entertainment girl group will release their new digital single “RUDE!” on February 20, 2026, at 6:00 PM KST across major streaming platforms, the agency confirmed.
The comeback marks the group’s first official release of the year and signals the beginning of their post-FOCUS era. Since debuting in February 2025 with the single album “The Chase,” Hearts2Hearts — Jiwoo, Carmen, Yuha, Stella, Juun, A-na, Ian, and Ye-on — have quickly established themselves as one of SM’s most closely watched rookie acts. Multiple Rookie of the Year wins at MAMA and MMA, along with a Best New Artist (K-pop) nomination at the 2026 iHeartRadio Music Awards, positioned the group as a rising force within a competitive fourth-generation landscape.
The announcement of “RUDE!” arrived alongside a 1:49-minute teaser video that leans heavily into Hearts2Hearts’ developing lore. Set inside a pastel-futuristic office environment labeled “Hatchu Company,” the clip unfolds like an employee handbook titled “How to Behave When the Heart is Missing.” Members are shown undergoing stylized “heart removal” procedures, framed through cool blue and soft pink tones, clinical imagery, and glitchy digital overlays.
Musically, details about the track remain under wraps. However, Hearts2Hearts have consistently paired high-gloss production with tightly choreographed performance structures. Previous releases such as “Style,” “Pretty Please,” and the FOCUS title track demonstrated their ability to balance melodic hooks with assertive choreography. Expectations for “RUDE!” are accordingly high, particularly as the group approaches their first anniversary.
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