TikTok LIVE and All Things Go Music Festival are teaming up to give independent musicians a rare opportunity to perform alongside some of today’s biggest artists. Through TikTok’s global Music on Stage competition, one U.S. creator will earn a performance slot at All Things Go NYC, taking place September 25–27 in New York.
Announced on August 18, the partnership connects TikTok’s live music community with one of the fastest-growing festivals in the United States. The grand prize winner will perform an official festival set alongside a lineup that includes Zara Larsson, Lola Young, MUNA, Carly Rae Jepsen, Brandi Carlile, Sienna Spiro, The Beaches, and more.
Submissions for Music on Stage are now open, with artists competing live on TikTok throughout August by performing their original music and building support from viewers. The competition will culminate in regional finals on Friday, August 28, where finalists will perform live before a judging panel that includes Lizzy Plapinger, the artist behind LPX and one-half of MS MR, as well as the co-founder of Neon Gold Records and an advisor to All Things Go.
“Creating opportunities for new voices has always been fundamental to All Things Go, making this collaboration with TikTok a natural fit,” Plapinger said in a statement. “Discovering and supporting emerging artists has been a throughline of my career, and I’m excited to help spotlight an artist for the chance to perform on the festival’s New York stage.”
TikTok says the initiative is designed to bridge the gap between digital discovery and live performance, allowing creators to transform online momentum into a major festival appearance.
“On TikTok LIVE, emerging artists are building real communities and connecting with global audiences in real time, turning everyday moments into the foundation of a career,” said Shen Gao, Head of LIVE Operations, Americas at TikTok. “Through Music on Stage, our partnership with All Things Go Music Festival gives creators the chance to share the stage alongside some of the biggest names in music, elevating their artistic journeys and giving them a platform to showcase their talent on one of music’s fastest-growing festivals.”
Fans can follow every stage of the competition by searching #MusicOnStage on TikTok as artists compete throughout August.
Photo: courtesy of All Things Go Music Festival
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