V of BTS is stepping into a new brand partnership with Nothing, joining the technology company as its new Global Brand Ambassador as the company launches its most advanced audio product to date, Headphone (1) Pro. The partnership brings together V’s influence in music and Nothing’s design-driven approach to consumer technology.
The announcement arrives with a new global campaign filmed in Seoul by Dorothea Sing Zhang, placing V at the center of a visual concept built around experimentation, versatility and creative expression. Rather than presenting the partnership as a conventional celebrity endorsement, Nothing says the campaign is intended to connect V’s approach to music with the engineering and design philosophy behind Headphone (1) Pro.
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“I’m excited to be part of this bold new chapter with Nothing,” V said in a statement. “Headphone (1) Pro is a design grounded in creative expression, and I look forward to our journey together.”
The collaboration also expands Nothing’s growing relationship with artists and cultural figures. Charli xcx joined the company as a Global Brand Ambassador and shareholder in spring 2026, while the company launched Club Nothing (R) this summer, a music fund designed to support the next generation of nightlife curators.
Carl Pei, Nothing’s co-founder and CEO, pointed to V’s willingness to experiment across different sounds and styles as a central reason for the partnership. “He follows his creative instincts, not tried-and-tested formulas,” Pei said, describing that same spirit as a fit for the company’s approach to Headphone (1) Pro.
The new headphones are positioned as Nothing’s highest-quality audio offering, combining studio-oriented features with a design intended for everyday listening. At the center of the product is a triple-driver architecture featuring a 40mm bass dynamic driver, a precision dynamic driver and a treble xMEMS driver.
Together, the system covers a frequency response range of 20Hz to 40kHz. Nothing has also worked with engineers at Metropolis Studios to develop a dedicated Flat EQ Switch, designed to provide a neutral sound profile for producers and creators.
Another addition is “Studio B,” a Dynamic Spatial Audio mode intended to reproduce the acoustic character of one of Metropolis Studios’ flagship rooms. Five new Custom EQ profiles are also included, with Nothing specifically positioning them around different styles of British music.
The headphones further emphasize immersive listening through the company’s most advanced real-time Adaptive Active Noise Cancellation system. A 10-microphone setup is designed to improve environmental filtering, particularly in conditions such as wind and traffic, while redesigned ear cushions use an 8mm silicone baffle wall to create a stronger seal around the ears.
Visually, Headphone (1) Pro continues Nothing’s transparent design language. The triple-driver architecture can be seen through scratch- and shatter-resistant 9H Panda glass on the ear cups, while aluminum and titanium are used to balance durability with weight.
The redesigned internal architecture also replaces steel arms with titanium, while a wider headband and thicker padding distribute weight more evenly. At 327 grams, the headphones are lighter than they would have been under the previous construction, while the new ear cushions are designed for longer listening sessions.
Battery life reaches up to 68 hours with ANC turned off, with fast charging also supported. The headphones carry an IP52 rating and arrive as Nothing increasingly positions its audio products toward listeners who want a combination of high-end functionality and distinctive industrial design.
Headphone (1) Pro launches September 29, 2026, priced at $399. The headphones will be available through Nothing’s website, Amazon and Best Buy stores across North America.
Photo: Nothing
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