Kanye West’s Bully has officially entered the streaming ecosystem with a strong opening, pulling 33.2 million streams on Spotify in its first day. The total secures the project the third-biggest rap debut of 2026, achieved despite losing approximately six hours of tracking due to its delayed platform arrival.
The March 28 release marked the end of a fragmented rollout that initially kept the album off major DSPs. One day earlier, Bully premiered through a YouTube livestream tied to listening events, leaving fans without access on Spotify and Apple Music until hours into the tracking window. That unconventional approach directly impacted its day-one ceiling, making the 33.2 million figure notable within a shortened timeframe.
Chart performance reflects a broad but measured reception across the tracklist. “Father,” featuring Travis Scott, led the album on the Spotify Daily Global Chart at No. 26 with 3.06 million streams, establishing itself as the project’s primary entry point. “All The Love” followed at No. 29 with 2.8 million, while “King” secured No. 37 with 2.6 million, forming a tight cluster within the Top 40.
Mid-tier placements extended the album’s presence across the chart. “This A Must” (No. 51, 2.2 million) and “Punch Drunk” (No. 56, 2.1 million) maintained steady engagement, with “Whatever Works” and “Highs and Lows” landing at No. 67 and No. 80. Lower-ranked entries, including “Bully” (No. 85), “Sisters and Brothers” (No. 97), and “Preacher Man” (No. 99), kept the album visible across the Top 100.
The 18-track project, running 42 minutes, arrives via YZY and Gamma with a tightly curated list of collaborators. Contributions from André Troutman, CeeLo Green, and Don Toliver complement the core sound, while production credits span names such as 88-Keys, James Blake, and The Legendary Traxster.
Leave a Reply