Bad Bunny’s Super Bowl LX Halftime Show did more than dominate the biggest stage in American sports. It sparked an immediate and emotional response across the music industry, with artists from multiple genres publicly praising the performance for its cultural clarity, political restraint, and unifying message.
Staged at Levi’s Stadium in Santa Clara during the championship game between the Seattle Seahawks and the New England Patriots, the Apple Music Halftime Show unfolded as a full-scale celebration of Latin identity. The set leaned into reggaeton rhythms, island imagery, and communal energy.
Midway through the show, he addressed the crowd in English, saying “God Bless America,” before naming countries across North, Central, and South America. Dancers carried flags representing the United States, Puerto Rico, Canada, Mexico, Chile, Argentina, and more. The gesture reframed the word “America” as continental rather than national, a point reinforced later when he held up a football marked with the phrase “Together, We Are America.” As he exited the stage, the message “The only thing more powerful than hate is love” filled the jumbotron, closing the set with a clear and measured call for unity.
Musically, the performance carried a celebratory, party-like tone. Bad Bunny ran through crowd favorites such as “Tití Me Preguntó” and “Yo Perreo Sola” on an island-themed stage packed with dancers. Surprise guests amplified the moment. Lady Gaga joined him for a salsa-infused remix of “Die With a Smile,” while Ricky Martin appeared for a performance of “LO QUE LE PASÓ A HAWAii.” Cameos from Pedro Pascal, Jessica Alba, Karol G, and Cardi B added to the sense of a shared cultural gathering.
In the hours that followed, artists flooded social media with praise. Kacey Musgraves wrote on X, “Well. That made me feel more proudly American than anything Kid Rock has ever done.” Tate McRae reposted the performance with a simple but emphatic “Sooooooooooo goooooooooooooddddd.” Becky G, who attended the show in person, was visibly emotional, while Camila Cabello celebrated Latin culture with the message, “que viva nuestra bella cultura Latina!!!! y felicidades benito.”
Rosalía commented “felicidades leyenda,” and Zara Larsson added, “bad bunny made me cryyyy. I think that’s the best half time ever for me.” Cardi B shared a personal note, revealing her first exposure to Bad Bunny’s music and congratulating him directly.
One of the most powerful reactions came from Kehlani, who posted an extended message praising the intentionality of the show and its historical weight. She described the performance as American culture in its truest form and urged artists to continue showing up fully and unapologetically.
Support also poured in from Madonna, Gracie Abrams, Finneas, Chloë Bailey, Adelá, KATSEYE’s Daniela and Lara, Ángela Aguilar, and Julia Michaels.
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