LE SSERAFIM continues to cement its status as one of K-pop’s strongest chart forces in the U.S. as PUREFLOW Pt. 1 debuts at No. 10 on this week’s Billboard 200. The mini-album opens with 41,000 equivalent album units, giving the group its fifth top 10 entry on the all-genre albums chart.
The achievement extends LE SSERAFIM’s remarkable streak on the Billboard 200, with every Korean-language project since UNFORGIVEN landing inside the chart’s top 10. Their current run now includes No. 6’s UNFORGIVEN, No. 7’s CRAZY, No. 8’s EASY, No. 9’s HOT and now No. 10’s PUREFLOW Pt. 1.
The 41,000-unit opening arrives in a week dominated once again by Drake. His latest album, ICEMAN, holds at No. 1 for a second consecutive week with 225,000 equivalent album units, following its blockbuster debut atop last week’s chart with 463,000 units.
That opening frame had already placed Drake in unprecedented territory. The rapper became the first artist in the Billboard 200’s 70-year history to simultaneously debut three albums inside the top three, with ICEMAN, HABIBTI and MAID OF HONOUR launching at Nos. 1, 2 and 3, respectively.
While ICEMAN remains firmly in command, the other two projects posted expected second-week declines. HABIBTI falls from No. 2 to No. 7 with 53,000 units, down 53%, while MAID OF HONOUR slides from No. 3 to No. 8 with 42,000 units, reflecting a 62% drop. Even with those declines, Drake continues to occupy three spots in this week’s top 10.
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