Olivia Rodrigo is moving into her next musical chapter — and she just gave fans a major clue. Moments after announcing her GUTS memory book, celebrating her blockbuster tour, the pop superstar quietly refreshed her official website, fueling speculation that the highly anticipated “OR3” era is officially underway. The website now features a purple-themed header with her name “OLIVIA RODRIGO” in bold, red capital letters. Below the header, there’s an image of a girl (Olivia?) with long hair holding a bow and arrow, aiming at a target that appears to be a stylized silhouette of a person. Purple is once again the main color, as it was for Sour and Guts. In addition, the website’s logo is now red.
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The update comes on the heels of an emotional letter Olivia sent to fans marking the end of her GUTS World Tour. “The GUTS world tour is officially over!! Thank u 4 making each and every show so special,” she wrote. “The end of the GUTS era feels bittersweet, but I’m sooo excited for all that’s y3t to come!!!!” The message, laced with her signature excitement, all but confirmed new music is in the works.
The Grammy-winning singer first teased “OR3” at the final performance of the GUTS tour, when she wore a red T-shirt with the number “3” during her Osheaga Festival headline set on August 3. Previously, she had shared photos from the studio, hinting at new music.
The GUTS World Tour itself was a landmark for Olivia. Launched on February 23, 2024, in Thousand Palms, California, the tour spanned 102 shows across five continents, grossed over $196.7 million, and drew an estimated 1.5 million fans — making it the highest-grossing tour ever by an artist born in the 21st century. The tour featured a diverse lineup of opening acts including Chappell Roan, The Breeders, PinkPantheress, Remi Wolf, Benee, beabadoobee, and St. Vincent.
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