Nine years ago today, LISA was officially introduced as the second member of BLACKPINK, launching a journey that would redefine what it means to be a global K-pop star. Since then, she has not only become an essential part of one of the world’s most successful girl groups, but has also carved out a groundbreaking solo path that continues to set records and break boundaries.
As fans around the world celebrate this milestone, here are nine of Lisa’s most iconic career moments—from viral hits and fashion domination to record-setting performances and her trailblazing solo ventures.
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1.Solo Debut with “LALISA” (2021)
Lisa’s solo debut was nothing short of historic. Her single “LALISA” became the most-viewed YouTube music video by a solo artist in 24 hours with over 73 million views. The album sold over 736,000 copies in its first week, the highest ever for a female soloist in South Korea. Both “LALISA” and B-side track “MONEY” became global sensations.
2. “MONEY” Goes Global
Originally a B-side, “MONEY” turned into a worldwide hit, gaining viral traction on TikTok and Spotify. It charted in over 40 countries, entered the Billboard Global 200 top 10, and solidified Lisa’s popularity in the Western market—something few K-pop soloists have achieved.
3. Becoming a Global Fashion Force with Celine (2020)
In 2020, Lisa was named Global Ambassador for Celine by Hedi Slimane. Her appearances at Paris Fashion Week became must-see events, helping position her as one of the most recognized fashion icons in the world. In 2024, she stepped down as Celine’s global brand ambassador, ending a three-year relationship with the LVMH-owned fashion brand.
4. Becoming the Most-Followed K-pop Idol on Instagram
Lisa made history as the first K-pop idol to surpass 100 million followers on Instagram. Her feed is a mix of fashion, behind-the-scenes content, and glimpses into her personal life, making her not only a superstar but also a social media phenomenon.
5. Setting Guinness World Records
Lisa holds multiple Guinness World Records, including:
• Most-viewed YouTube video by a solo K-pop artist in 24 hours (LALISA)
• First solo K-pop artist to win at both the MTV VMAs and EMAs (2022)
6. Winning at MTV VMAs & EMAs as a Soloist
In 2022, Lisa became the first K-pop soloist to win Best K-Pop at the MTV Video Music Awards, surpassing major acts like BTS. She followed this with a win at the MTV Europe Music Awards, proving her solo presence was a force on the world stage.
7. Coachella Highlights (2019, 2023, 2025)
BLACKPINK made history as the first female K-pop group to perform at Coachella in 2019, and returned as headliners in 2023. She then returned in 2025 as a soloist, becoming the first female k-pop artist to perform at Coachella.
8. Founding LLOUD and Signing with RCA
In 2024, Lisa launched her own label, LLOUD, and signed with RCA Records, a major U.S. label under Sony Music. The move gave her creative freedom and solidified her long-term vision as a solo artist and businesswoman. Under LLOUD, she released her debut album LISA, featuring hit singles such as “Rockstar” and “New Woman.”
9. Historic Oscars Performance (2025)
In March 2025, Lisa became the first K-pop artist to perform at the Oscars, joining RAYE and Doja Cat for a stunning James Bond tribute. Performing a medley of iconic Bond themes, Lisa delivered a memorable performance.
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