JENNIE has added another first to her growing list of global partnerships. The BLACKPINK star has officially become the first international artist to collaborate with L.O.L. Surprise! for its new Music Festival Headliners collection, unveiled today (July 7) as part of the toy brand’s 10th anniversary celebration.
The collaboration introduces JENNIE’s first-ever O.M.G. fashion doll alongside matching Tots collectibles, bringing some of her most recognizable stage and album looks into the L.O.L. Surprise! universe.
Designed around JENNIE’s signature style, the collection recreates outfits inspired by different moments throughout her solo career, pairing fashion-forward clothing with performance-ready accessories. The O.M.G. doll features premium detailing intended for both collectors and younger fans, while the smaller Tots figures arrive inside heart-shaped blind capsules containing surprises including a mini poster and collectible keychain.
Announcing the collaboration, L.O.L. Surprise! described JENNIE as “the first global artist to join the L.O.L. Surprise! Music Festival Headliners,” adding that both the O.M.G. doll and Tots celebrate her “most iconic looks” from the stage and her Ruby era.
The announcement arrives during one of the busiest stretches of JENNIE’s solo career. Earlier this month, she became the first K-pop artist to headline Poland’s Open’er Festival before making history again at Denmark’s Roskilde Festival as the first Korean solo act to top the event’s lineup.
Her festival performances have largely centered around Ruby, her 2025 debut solo album, featuring songs including “Mantra,” “Love Hangover,” “Handlebars,” “Seoul City,” “ExtraL,” “Starlight,” and the fan-favorite closer “like JENNIE.” At both Open’er and Roskilde, she also introduced unreleased tracks “Lock It Down,” “Heaven,” and “Little Less.”
During her Open’er Festival set, JENNIE confirmed that more solo music is on the way, telling the audience, “I really can’t wait to share my new music for you guys very soon.” That statement has only increased anticipation as she prepares for another major European festival appearance at Mad Cool Festival in Madrid on July 9.
Leave a Reply