Bad Bunny has set a new global benchmark following his historic Super Bowl LX Halftime Show. According to Roc Nation, the performance generated 4.157 billion total worldwide views across U.S. and international broadcasts, YouTube, and digital platforms within 24 hours — the largest global audience ever recorded for a Super Bowl halftime show.
On YouTube alone, the performance surpassed 48 million views in its first 24 hours, setting a platform record for a Super Bowl halftime show. The previous benchmark was held by Shakira and Jennifer Lopez for their joint 2020 show. Among solo headliners, Bad Bunny also broke the 24-hour record previously set by Rihanna in 2023.
The halftime milestone coincided with a major streaming surge. On Super Bowl Sunday, Bad Bunny ranked as the most streamed artist globally on Spotify, leading both the U.S. and Global charts. He occupied the entire top three of the Spotify Global ranking: “DtMF” led with 9.033 million streams, followed by “BAILE INoLVIDABLE” with 6.073 million and “NUEVAYoL” with 5.439 million. A month later, “DtMF” has now spent more than 40 days at No. 1 on the Daily Global Spotify Chart.
The performance itself was both celebratory and pointed. Bad Bunny delivered a career-spanning set that blended stadium spectacle with cultural affirmation. Hits such as “Tití Me Preguntó” and “El Apagón” were paired with selections from his Grammy-winning album Debí Tirar Más Fotos, reinforcing his position as one of the most commercially dominant and culturally resonant artists of his generation.
Several surprise guests broadened the show’s global reach. Lady Gaga appeared for a Latin-infused reinterpretation of “Die with a Smile.” Ricky Martin and Karol G joined during key moments.
Photo: Apple Music
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