Billie Eilish has reached a new career milestone on the road. Her Hit Me Hard and Soft Tour has officially become the highest-grossing tour ever by an artist born in the 21st century, surpassing a previous benchmark set by Olivia Rodrigo.
According to Touring Data, the global run has generated $213,364,380 in revenue, with 1,432,140 tickets sold across 83 reported shows. That figure already exceeds the $209 million total of Olivia Rodrigo’s GUTS World Tour, securing Eilish’s position at the top of her generation in live performance revenue. The average gross per show stands at $2,570,655.
The achievement adds to an already record-breaking touring cycle. Hit Me Hard and Soft Tour now stands as Eilish’s most attended and highest-grossing tour to date, overtaking her previous Happier Than Ever Tour. Announced on April 29, 2024, the tour launched September 29, 2024, at the Videotron Centre in Quebec City and concluded November 23, 2025, at the Chase Center in San Francisco, spanning more than a year of arena dates worldwide.
Attendance records fell in several cities along the way. In Sydney, her February 28, 2025 show drew 21,001 fans at Qudos Bank Arena, breaking a record previously held by Justin Timberlake since 2007. Prague followed with another milestone on June 1, 2025, where Eilish surpassed Metallica’s long-standing attendance record at the O2 Arena with 20,209 tickets sold.
Beyond commercial success, the tour carried a strong philanthropic and environmental focus. At the 2025 WSJ Innovator Awards, Eilish announced an $11.5 million donation from tour proceeds to organizations addressing food insecurity and climate change. Her partnership with Reverb continued across the run, with sustainability initiatives including plant-based venue concessions and Eco Village installations at select arenas.
A 3D concert film documenting her Manchester performances, co-directed with James Cameron, is scheduled for theatrical release on May 8 via Paramount Pictures. That project will offer a large-scale visual companion to a tour that has already reshaped expectations for Gen Z touring power.
Photo by Kevin Mazur/Getty Images for Live Nation
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