Justin Bieber has surprised fans once again. Just two months after the release of his chart-topping album Swag, the pop superstar has officially announced its follow-up, Swag II. The record arrives tonight, September 5, marking Bieber’s second full-length project of 2025 and one of the fastest turnarounds in his career.
The announcement came via Bieber’s social media, where he revealed the striking cover art. Unlike the original Swag, which featured a stark black aesthetic, Swag II showcases a bold pink design, signaling a strong tonal shift. While Bieber has yet to share the tracklist, speculation is already running high about who might appear on the project and whether it will continue the collaborative energy of its predecessor.
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Swag, released on July 11, was Bieber’s seventh studio album and featured contributions from Gunna, Lil B, Sexyy Red, Dijon, Cash Cobain, Eddie Benjamin, and Marvin Winans. Blending pop and R&B, the record debuted at No. 2 on the Billboard 200 in the U.S. while topping charts across Canada and several European countries. Singles such as “Daisies,” “Yukon,” and “First Place” extended Bieber’s run of commercial success, with “Daisies” peaking at No. 2 on the Billboard Hot 100.
For now, all eyes are on midnight, when Swag II officially drops worldwide.
Photo: Justin Bieber/Instagram
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