Kylie Jenner has officially made her music debut. The beauty mogul and reality star steps into the pop world with her first feature on Terror Jr’s new single “Fourth Strike,” released on October 14. The track serves as a direct sequel to the duo’s viral 2016 hit “3 Strikes” — a song famously tied to Jenner’s early career and her King Kylie persona.
The single arrives alongside the 10-year anniversary relaunch of her King Kylie makeup line, due out October 18. The timing is no coincidence — the track, visuals, and branding all tie into a nostalgic comeback of Jenner’s mid-2010s identity. The accompanying promo ad features Jenner as a playful outlaw, dressed in a leather prison uniform, arrested, interrogated, and ultimately bailed out by mom Kris Jenner in a Rolls-Royce. The campaign also brings back her iconic Snapchat-era touches — including the dog filter and neon aesthetic.
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For longtime fans, “Fourth Strike” feels like the full-circle moment they’ve waited for. In 2016, Jenner’s lip gloss promo featuring Terror Jr’s “3 Strikes” sparked widespread rumors that she was secretly the group’s anonymous singer. The theory gained traction when fans noticed the duo’s pink visuals, distorted vocals, and Jenner’s heavy promotion — all perfectly aligned with her brand. Though Jenner denied involvement, the speculation never faded.
Now, nearly a decade later, those early whispers have evolved into reality. The release coincides with Jenner’s ongoing creative reinvention, from acting in A24’s upcoming film The Moment to returning to the aesthetic roots that built her empire.
The single “Fourth Strike” by Terror Jr featuring Kylie Jenner is available now on all major streaming platforms.
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