In an era where streaming numbers shift by the second and virality can feel fleeting, YouTube subscribers remain one of the clearest indicators of sustained global influence. The platform is no longer just a video hub. It is a stage, a chart, and in many ways, a digital legacy board for the world’s biggest music artists.
This week, BLACKPINK rewrote that legacy. The quartet officially surpassed 100 million subscribers on their official YouTube channel, becoming the first music act in history to cross the milestone. The achievement not only secures their position as the most-subscribed artist on the platform, but also earns them YouTube’s rare Red Diamond Play Button — an award reserved for channels that break the nine-figure barrier.
BLACKPINK now leads a competitive field of global superstars who have turned YouTube into a central pillar of their careers. BTS follows closely behind with 82 million subscribers, while Justin Bieber holds 76.8 million. Hip-hop icon Eminem stands at 66.2 million, and Taylor Swift continues to command massive engagement with 62.9 million subscribers.
11. Shakira
Subscribers: 49.7 Million
10. Bad Bunny
Subscribers: 51.1 Million
9. Ariana Grande
Subscribers: 56.6 Million
8. Billie Eilish
Subscribers: 57 Million
7. Marshmello
Subscribers: 58.2 Million
6. Ed Sheeran
Subscribers: 58.9 Million
5. Taylor Swift
Subscribers: 62.9 Million
4. Eminem
Subscribers: 66.2 Million
3. Justin Bieber
Subscribers: 76.8 Million
2. BTS
Subscribers: 82 Million
1. BLACKPINK
Subscribers: 100 Million+
(First music artist ever to reach this milestone on their official channel)
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