BLACKPINK has officially reached 100 million subscribers on YouTube, becoming the first music act in history to cross the landmark figure. The milestone cements the group’s status as the most-subscribed artist channel on the platform.
The achievement earns the quartet YouTube’s rare Red Diamond Play Button, an award reserved for channels surpassing 100 million subscribers. For weeks, the group had hovered just below the mark, fluctuating between 99.8 and 99.9 million. BLINKs tracked the count in real time, organizing streaming efforts and celebratory campaigns across social media to push the channel over the line.
Since debuting in 2016 under YG Entertainment, BLACKPINK — Jisoo, Jennie, Rosé and Lisa — has built a digital footprint unmatched in K-pop. Their official YouTube channel hosts blockbuster music videos, performance films and behind-the-scenes footage, amassing more than 41 billion total views to date.
Among the group’s most-watched releases is “DDU-DU DDU-DU,” which has surpassed 2.3 billion views. “Kill This Love” follows with over 2.1 billion, while the performance video for “How You Like That” has climbed past 1.9 billion.
The milestone arrives as BLACKPINK gears up for their highly anticipated comeback. Next Friday, February 27, the group will release their third mini album, Deadline, which arrives after years of solo releases from each of the members.
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