ADÉLA has spoken out after fans of the pop singer tore down promotional posters for Rachel Chinouriri in London, condemning their actions and urging them to respect other artists’ work. In an Instagram Story posted on October 14, the Slovak singer acknowledged the incident and emphasized the financial cost of music promotion, particularly for Black women trying to reach wider audiences.
“I have just redownloaded TikTok + IG and came across this way too late but u guys this is so f**kimg a**,” ADÉLA wrote. “Please don’t do this. don’t take ppl’s posters down. promotion costs money, rachel’s posters cost money, they deserve to be up and seen.” She continued by highlighting the challenges artists face getting their music heard, adding, “ESPECIALLY as a black woman.”
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The controversy began earlier this month when fans in London removed Chinouriri’s promotional posters to reveal ADÉLA’s posters underneath, then took pictures with them. One person filmed the act and later bragged in a since-deleted post about tearing down Chinouriri’s poster while leaving a Tyla poster untouched, reportedly dismissing the latter because Tyla had “tanked.”
Rachel Chinouriri addressed the incident publicly on X, describing the behavior as mean and upsetting. The British singer-songwriter explained that securing promotional visibility requires a significant financial investment, particularly after spending years building a career. She also pointed to the additional challenges Black artists face in getting their work seen and heard in pop music.
“Hey so this isn’t okay. It’s tough enough for black artists in pop to get exposure but ripping down a poster I paid a lot of money and put 10 years of hard work convincing people I’m good enough for this marketing…is just quite mean and makes me pretty sad right now 🙁 … especially because you’re ripping down a poster just to take a picture next to another poster?? atleast try and keep the poster?”, she wrote on October 2.
Rather than letting the incident pass without a response, Chinouriri replaced one of the posters herself and shared a video of putting it back up. She even managed to find some humor in the situation, joking that at least the poster underneath belonged to ADÉLA because the song was “tea.” Her response, however, did not diminish the wider issue of fans treating another artist’s promotional campaign as something disposable.
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