Zolita has officially launched a new chapter. On May 13, the Los Angeles-based singer-songwriter returned with “Hell’s Belles,” a country-infused pop song paired with one of the most visually ambitious videos of her career so far.
The release arrives as the first taste of Zolita’s upcoming project and immediately expands her sonic identity beyond the dark alt-pop textures that defined Queen of Hearts.
Built around twangy guitars, playful lyricism, and cinematic storytelling, “Hell’s Belles” leans into a Southern aesthetic while still carrying the emotional sharpness and queer perspective that have become central to Zolita’s work. Speaking about the track, the singer described it as both deeply personal and intentionally self-aware.
“Written with my friend and artist Gatlin, this is the song that inspired the theme and sound of my next project,” Zolita explained. “It’s a sapphic take on the ultimate bro country song, ‘Boys Round Here’ and is an ode to all the southern bad girls I’ve fallen for over the years.”
That duality carries directly into the music video, which transforms the song into a campy thriller set inside a girls’ reform camp operating as a lesbian cult. Zolita stars opposite longtime collaborator Tatiana Ringsby, who plays the cult leader “Hell,” while influencers Kyra Green, Georgia Bridgers, Becky Missal, Lauren Payton, Alyssa Eels, and Sierra Fujita appear throughout the video as cult members.
Rather than approaching the concept strictly as satire, Zolita connected the visual narrative to real experiences from her own life. “The ‘Hell’s Belles’ video was inspired by the six years I spent inside a kundalini yoga cult,” she revealed. “It’s my way of processing the experience through humor, fantasy, and pop spectacle.”
Additional content tied to the release is already in motion. Alongside the official music video, Zolita confirmed plans for extended dialogue scenes and a mockumentary-style mini-series designed to further expand the fictional cult universe introduced in the clip.
The rollout continues a decade-long artistic trajectory built around complete creative control. Since emerging through self-directed releases while studying at NYU’s Tisch School of the Arts, Zolita has consistently blurred the lines between music, filmmaking, and serialized storytelling. Projects like Immaculate Conception, Sappho, and Evil Angel helped establish her as one of independent pop’s most visually distinctive voices, while 2024’s Queen of Hearts pushed her further into diaristic songwriting and larger-scale worldbuilding.
Over the past year, Zolita sold out venues including Bowery Ballroom and The Troubadour while also landing festival slots at Governors Ball, Boston Calling, and the upcoming All Things Go DC festival this summer.
“Hells’ Belles” is now available on all streaming platforms.
Photo: Justin GIlbert
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