Dua Lipa is taking Samsung to court over what her legal team describes as the unauthorized commercial use of her image on the packaging of the company’s Crystal UHD televisions. The 30-year-old singer filed a $15 million lawsuit on May 8 in the U.S. District Court for the Central District of California, alleging Samsung used her likeness “without consent, compensation, or authorization” across a large-scale retail campaign tied to its 2025 TV lineup.
According to the complaint, Samsung Electronics America and Samsung Electronics Co., Ltd. allegedly featured a copyrighted image of Dua Lipa on TV boxes sold in stores and online beginning in 2025. The photo, referred to in the filing as the “DL Image,” was reportedly taken backstage during the 2024 Austin City Limits Music Festival and later registered under copyright number VA 2-479-685.
The lawsuit argues that the packaging created the impression Dua Lipa had officially partnered with or endorsed Samsung’s Crystal UHD TVs. Her legal team claims the image appeared prominently on the mock television display printed onto the boxes, positioned alongside Samsung branding and product features. The filing points to consumer confusion online, including social media posts from users who believed the singer was connected to the campaign.
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