Drake is bringing his trademark subliminal shots to Future’s new single “Ya Hit,” delivering two pointed lines that have already sparked speculation about their intended target. Featuring Travis Scott and Loe Shimmy, the track arrived as the lead single from Future’s upcoming album INFINITY, with Drake using his guest verse to question another rapper’s career and financial standing.
Produced by ATL Jacob, “Ya Hit” brings together a heavyweight lineup, with Sexyy Red also contributing ad-libs. The collaboration is particularly notable for reuniting Drake and Travis Scott on the same record after years of shifting relationships within their wider circle. The song had previously been previewed at Drake’s 40th birthday party in New York, where the Toronto rapper reportedly liked what he heard enough to record a verse of his own. The collaboration also continues Drake’s recent connection with Loe Shimmy. The two previously appeared together on “I’m Spent,” from the Habibti project earlier this year.
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It is that verse, however, that is likely to generate the most conversation. At one point, Drake delivers: “Your album ain’t gettin’ no better, it’s done, so submit it.” He follows the remark with another unmistakable flex: “You know who gettin’ paid the same as your advance? My assistant.”
The first line appears to address an artist whose project has stalled creatively. The second turns the moment into a financial comparison, with Drake boasting that his assistant earns as much as the unnamed rapper’s advance.
These lyrics arrive during a year in which Drake has repeatedly reminded listeners that he has no intention of putting down the pen. In August, during his first livestream in months, he warned potential rivals: “Careful with that reply cuz the pen isn’t dry.” The comment followed his ambitious May 15 release of ICEMAN, Habibti and Maid of Honour, which made him the first artist to occupy the top three positions on the Billboard 200 simultaneously. ICEMAN debuted at No. 1 with 463,000 equivalent album units.
That triple-album rollout also featured numerous references to past conflicts and figures in the music industry, including Kendrick Lamar, J. Cole, Jay-Z, Rick Ross, A$AP Rocky and others.
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