Latto has delivered one of the most talked-about moments of 2026 so far. On March 20, the Atlanta rapper confirmed she is pregnant, announced her fourth studio album BIG MAMA, and released a new single, “Business & Personal (Intro).”
The reveal arrived less than 24 hours after she teased a New Music Friday drop. Instead, Latto used the album announcement to confirm months of speculation surrounding her personal life, which had circulated since late 2025. The BIG MAMA cover art doubles as the confirmation, showing her baby bump while holding a baby cheetah—an extension of her long-running cheetah-print branding.
Scheduled for release on May 29, 2026 via RCA Records, the album marks her first full-length project since 2023 and introduces a more personal narrative direction. The tracklist includes the newly released “Business & Personal (Intro)” alongside the previously shared “Somebody.”
The lead track arrived simultaneously with a music video, where Latto places her pregnancy at the center of the visual concept. A cameo from boyfriend 21 Savage adds to the rollout’s impact.
Speculation had followed Latto for months, fueled by performance appearances and social media posts that she often brushed off or playfully dismissed. This time, the reveal is direct and fully integrated into her artistry, aligning the album’s title with her current reality.
Watch the “Business & Personal (Intro)” music video below.
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