5 gum is joining forces with ADÉLA for an unconventional fashion collaboration that turns chewed gum into wearable art. The 5 gum x ADÉLA Stimulating Style Collection features five custom performance looks incorporating gum chewed by the rising pop star during tour rehearsals, with the stage-worn pieces set to be auctioned off to fans for charity.
Developed with ADÉLA’s stylist and creative director, Chris Horan, the collection translates the brand’s sensory-focused identity into a series of bespoke garments and accessories. Each piece of gum was preserved in resin before being incorporated into the designs, creating a personal link between the singer’s creative process and her live performances.
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The five-piece collection includes a custom top and shorts featuring fringe made from 5 gum wrappers, a statement hat, a chain belt and a custom microphone stand. Together, the designs reflect ADÉLA’s bold performance style while drawing on the brand’s emphasis on sight, sound, scent, taste and touch.
ADÉLA will debut the creations during her ongoing Red Bottoms Tour, wearing a different piece at five stops: Nashville, Atlanta, Salt Lake City, Denver and Phoenix. Each appearance will give the corresponding design its moment onstage before the collection moves from the tour to an eBay auction.
The bidding window is scheduled to run through October 24, with all proceeds benefiting the Save The Music Foundation. The nonprofit supports music education in schools and communities, making the auction an opportunity for fans to acquire stage-worn memorabilia while contributing to a cause connected directly to the music industry. Bids for the five one-of-a-kind pieces have already surpassed $1,500 on eBay ahead of the auction’s October 24 close.
“One of my favorite things about performing live is the connection you create with an audience,” ADÉLA said of the collaboration. The “Ain’t In LA” hitmaker added that preserving a piece of that experience and sending the creations directly from the stage to fans made the project particularly meaningful, especially with the charitable component.
For 5 gum, the partnership continues a broader strategy of connecting its brand identity with music, fashion and fan participation. Fernando Rodrigues, marketing vice president of Mars Snacking North America, said ADÉLA’s creativity, distinctive style and ability to connect with audiences made her a natural fit for the project. The collection builds on previous brand activations involving custom jewelry, music drops, pop-up raves and sensory collectibles.
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