Selena Gomez and Demi Lovato are celebrating their nearly 25-year friendship with a nostalgic reunion for Rare Beauty’s new “Still Making Each Other Blush” campaign. The collaboration brings the former Disney Channel stars together for a limited-edition makeup bundle that pays tribute to their shared history, including their beloved 2009 film Princess Protection Program.
The campaign’s promotional images recreate the movie’s royal aesthetic, with Gomez wearing a flowing teal gown and Lovato dressed in yellow, both accessorized with crowns and tiaras. The playful styling recalls the film’s original poster while giving fans a new glimpse of the friendship that began when the two auditioned for Barney & Friends as children around 2002.
Your daily dose of music news, trends, and fresh drops.
InMusic Newsletter
At the center of the release is the Delena Soft Pinch Blush Bundle, named after the fan-given nickname for the pair. Priced at $50 and available through Rare Beauty’s website, the set includes two shades of the brand’s bestselling Soft Pinch Liquid Blush: Hope, a nude mauve shade favored by Gomez, and Virtue, a beige peach shade favored by Lovato. The bundle also comes with the Soft Pinch Blush Brush.
Beyond the beauty products, the campaign leans into the personal connection that has made the reunion particularly meaningful to longtime fans. Both artists have reflected on how the project brought them back to the playful atmosphere of their teenage years. Lovato described being on set as reminiscent of the time they spent making YouTube videos and experimenting with makeup, while Gomez framed the collaboration as a beautiful reminder of their shared history and the people they have become.
The launch follows a public reconnection earlier in 2026, when Gomez attended the opening night of Lovato’s It’s Not That Deep Tour in Orlando. The two posed together, marking a rare public appearance after years in which their friendship had seemed more distant.
The promotional rollout also includes a throwback-style vlog that echoes the videos the two shared online as teenagers.
Leave a Reply