Lizzo is speaking candidly about the growing frustration many artists feel toward social media algorithms and the increasingly difficult challenge of promoting music online. In a recent video posted to TikTok, the Grammy-winning singer argued that platform algorithms are actively disrupting modern album rollouts, even when artists already have large, dedicated audiences.
“Ever since the algorithm has been showing us things out of order, baby, there’s no way to successfully promote your album where everyone knows your album is coming,” Lizzo said. “I have a private page with over 280K people who follow me because they support me, because they love me. Even when I post on that page, I’m not hitting their algorithm.”
The comments arrive just weeks ahead of the release of B—ch, her upcoming studio album scheduled for June 5, 2026. The project marks Lizzo’s first full-length album since Special in 2022 and follows last year’s mixtape My Face Hurts from Smiling. It also replaces the previously teased album Love in Real Life, which was ultimately scrapped before release.
Her criticism taps into a broader industry conversation that has intensified over the past two years as artists increasingly rely on TikTok, Instagram, YouTube Shorts, and recommendation-based feeds to market new music. While those platforms helped fuel countless viral hits throughout the streaming era, artists have also become more vocal about the unpredictability of algorithm-driven discovery.
Lizzo’s latest album Special debuted at No. 2 on the Billboard 200 in July 2022 with 69,000 equivalent album units in its opening week, becoming the strongest commercial debut of her career. The project later produced one of her biggest hits with “About Damn Time,” which topped the Billboard Hot 100 and won Record of the Year at the Grammy Awards.
Photo: Lizzo/TikTok
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