Rolling Loud is returning to Southern California in 2027, bringing its 10-year anniversary edition back to the NOS Events Center in San Bernardino. Rolling Loud California 2027 is scheduled for December 10–12, with presale tickets set to launch Thursday at 12 p.m. PT and the festival billed as an all-ages event.
The 2027 edition marks a return to the venue where Rolling Loud first established its Southern California presence in December 2017. The lineup has not yet been announced, but fans can sign up for early access ahead of the general presale and secure a three-day pass through a limited-time $10 deposit option.
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Three-day passes start at $249 all-in, while the $10 deposit offer gives fans an early way to lock in access before the festival reveals its artist lineup. Presale begins Thursday at noon PT through Rolling Loud California’s official ticketing page, with additional early-access windows available to those who register.
The return to San Bernardino carries particular significance for Rolling Loud’s history. Founders Matt Zingler and Tariq Cherif began promoting hip-hop shows in South Florida in 2010 before launching the first Rolling Loud in February 2015 as a one-day warehouse festival in Miami’s Wynwood district.
That inaugural event drew approximately 6,500 people despite rain delays, with tickets priced at $50 and Schoolboy Q, Juicy J and A$AP Ferg serving as headliners. Rather than building the festival around a single performance, Zingler and Cherif developed a multi-stage format packed with rappers and emerging acts, helping Rolling Loud grow alongside the SoundCloud rap movement.
California followed in 2017, when Rolling Loud expanded beyond Florida with both Bay Area and Southern California editions. The first Southern California festival took place at the NOS Events Center in December of that year, with Schoolboy Q and Future among the headliners, establishing the San Bernardino venue as an important part of the festival’s early expansion.
Rolling Loud later returned to NOS in 2021 for its first three-day California edition, featuring J. Cole, Kid Cudi and Future. The festival subsequently moved closer to Los Angeles, holding its California editions at Exposition Park and later the Hollywood Park grounds in Inglewood between 2023 and 2025.
Those editions brought some of hip-hop’s biggest names to the festival, including Travis Scott, Playboi Carti, Nicki Minaj, Post Malone and A$AP Rocky.
California was absent from the Rolling Loud calendar in 2026 as the brand focused on its new Orlando flagship. The festival has continued expanding internationally as well, with editions across Europe and Asia, while the original Miami event has also moved to Orlando.
Photo: Rolling Loud
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