Nike has unveiled “Rip the Script,” a star-studded new campaign film that brings together football legends, current superstars, and major names from music and entertainment. Among the most talked-about appearances are BLACKPINK’s LISA, Travis Scott, and Young Miko, who join an expansive cast celebrating football’s creative spirit ahead of this summer’s biggest international tournaments.
Released on June 4, “Rip the Script” serves as Nike Football’s latest global rallying cry, encouraging players to abandon rigid tactics and embrace a more instinctive, attacking style of play. The campaign arrives not simply as a standalone commercial but as the beginning of a broader storytelling universe that Nike plans to expand throughout the summer.
Set inside a fictional Hollywood mega-studio, the film follows a chaotic production where football’s biggest names refuse to stick to the script. Instead, they trust their instincts, creating moments designed to showcase the spontaneity and imagination that have defined the sport’s greatest players.
The cast reflects Nike’s longstanding connection to football culture. Current stars Cristiano Ronaldo, Kylian Mbappé, Erling Haaland, and Vini Jr. headline the action, while icons Eric Cantona, Ronaldinho, Zlatan Ibrahimović, Didier Drogba, and Jorge Campos make memorable appearances throughout the film.
Beyond the pitch, Nike assembled a roster of influential figures from entertainment and popular culture. LISA, Travis Scott, Young Miko, LeBron James, Kim Kardashian, Channing Tatum, Ted Lasso, and broadcaster Kate Scott all appear in cameo roles.
According to Helena Thornton, Nike’s Vice President of Brand Management, the campaign was built around a simple philosophy. “We know the magical moments in football happen when players trust their instincts,” she said. “That’s the kind of football we love: fresh, instinctive, unexpected and creative.”
Nike also emphasized that “Rip the Script” is designed to evolve throughout the summer through additional content, storylines, and hidden references. Rather than following a traditional advertising rollout, the company intends to create an ongoing experience that fans can actively engage with across platforms.
“We didn’t want to follow the traditional marketing playbook,” Thornton explained. “We wanted to give them something worth talking about, worth clipping, worth wearing, worth showing up to.”
Watch the film below:
Photo: Nike
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