Demand for Olivia Rodrigo’s The Unraveled Tour is already surging, and the first ticket windows are opening now. With 65 dates across North America, Europe, and the UK—and a track record of 95 sold-out shows on the GUTS run—competition will be intense from the start.
American Express Presale: First Access Window
The earliest opportunity begins Tuesday, May 5 at 12:00 PM local venue time through Wednesday, May 6 at 10:00 PM. This American Express presale covers North America, Europe, and UK dates, giving cardholders priority access before the general public.
Eligibility is straightforward: no registration code is required for most venues, but checkout must be completed with an eligible American Express card. Certain locations may require additional steps. For example, venues like Amerant Bank Arena in Sunrise, Florida may prompt users on SeatGeek to enter AXPEVENT to unlock inventory. That detail can make the difference between access and a locked queue.
This partnership builds on Rodrigo’s ongoing relationship with American Express, which previously supported GUTS Tour presales and exclusive fan experiences.
UK and Europe Presales: Multiple Entry Points
Fans in the UK gained an additional advantage with the O2 Priority presale, which launched May 5 at 10:00 AM local time. That window offers early access independent of album purchases or artist registration.
Across Europe, another pathway exists. Pre-ordering you seem pretty sad for a girl so in love or signing up via Rodrigo’s official site grants access to artist presale codes sent via email.
General Onsale: The Main Drop
General ticket sales begin Thursday, May 7 at 12:00 PM local venue time across all regions. By this stage, a significant portion of inventory will already be allocated, making preparation critical.
Logging into Ticketmaster or AXS at least 15 minutes early places fans in the virtual waiting room before the queue opens. Payment details should be saved in advance, as checkout windows often expire within minutes under high traffic. Rodrigo’s team has also implemented a four-ticket limit per household, a measure aimed at reducing large-scale reselling.
Silver Star Tickets and VIP Options
Not all access hinges on presale success. A limited number of Silver Star Tickets—priced at $20—will be released at a later date, continuing a program introduced during the GUTS era. These tickets are sold in pairs, with seat locations revealed on the day of the show, often spanning floor, lower, or upper levels.
VIP packages will also be available, offering upgraded experiences that may include premium seating and exclusive perks tied to the tour’s rollout.
Why Demand Is So High
The Unraveled Tour supports Rodrigo’s third studio album, arriving June 12, 2026, and follows a historic commercial run. “Drop Dead,” released April 17, debuted at No. 1 on the Billboard Hot 100, making her the first artist to see all three lead singles from her albums open atop the chart.
That momentum builds on the GUTS world tour, which drew over 1.4 million fans across more than 60 cities between 2024 and 2025. Billboard named her Touring Artist of the Year in 2024.
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