Spotify is building anticipation for Ariana Grande’s upcoming album petal with a unique global campaign. Beginning today, fans can spot some of Grande’s favorite lyrics from the record displayed on billboards across New York, Los Angeles, Mexico City, and São Paulo, just days before the album arrives on Friday, July 31.
The campaign offers another preview of the themes explored throughout petal, while inviting fans around the world to experience the album’s lyrics before hearing the songs in full. Scroll down to see the photos from each city.
Spotify selected five lyric excerpts personally highlighted by Ariana Grande. In New York’s Penn Plaza, the billboard reads: “society desperate for remedy empathy fix this reality.” Over in Los Angeles at The Reef, fans will find the line: “grab me like my life is on the line.” Meanwhile, Mexico City features two separate installations displaying “good luck on your way to hell oh well” and “good things can replace dysfunction, obsession; thanks but i’ll see you right out.” In São Paulo, the campaign showcases: “once you express yourself i can become so aquatic.”
The rollout doesn’t end there. When petal officially launches on July 31, Spotify users on mobile will immediately be able to follow along with the album’s complete lyrics, allowing listeners to explore Grande’s songwriting from the very first stream. The platform also plans to reveal data highlighting the album’s most-viewed and most-shared lyrics after release.
The campaign arrives as anticipation surrounding Ariana Grande’s eighth studio album continues to accelerate. According to Spotify, petal has already surpassed 3 million pre-saves, signaling one of the platform’s biggest album launches of the year.
Grande has spent recent weeks carefully unveiling pieces of the project. She previously shared lyrics including “Heartbreak won’t bite here in paradise” and “i hear them all say …” across social media, gradually expanding the album’s narrative. She also addressed fan speculation surrounding the production of the title track, confirming that its prominent low-end comes from a traditional sub bass rather than trap-inspired production. Executive produced by Grande alongside longtime collaborator Ilya Salmanzadeh, the album has been described as an intimate exploration of healing, resilience, and personal transformation.
Momentum has also been fueled by the blockbuster success of lead single “hate that i made you love me,” which debuted at No. 1 on the Billboard Hot 100, becoming Ariana Grande’s 10th career chart-topper.
Photo: Spotify
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