Olivia Rodrigo has begun rolling out the next chapter of her third studio album with a cryptic but unmistakably emotional visual campaign across Los Angeles. Fresh murals spotted today feature handwritten-style lyrics from the upcoming record, you seem pretty sad for a girl so in love, signaling a tightly controlled buildup ahead of its June 12 release.
The street installations arrive in rapid succession, each revealing a fragment of the album’s lyrical core. One early mural reads: “why can’t you come stitch me up?” while another, painted only hours later in a separate LA location, delivers the stark follow-up: “It’ll never be the cure.”
The campaign follows one of Rodrigo’s most commercially dominant stretches to date. On May 8, she performed at Spotify’s Billions Club Live event in Barcelona, delivering the first live rendition of her new single “Drop Dead,” which debuted at No. 1 on the Billboard Hot 100 on April 17.
Momentum around the album has been amplified by The Unraveled Tour, already expanded to 86 dates across North America and Europe after overwhelming demand. On May 7, additional shows were added in major markets including 11 nights at London’s O2 Arena, 10 at New York’s Barclays Center, and 10 at Inglewood’s Intuit Dome.
Earlier in May, Rodrigo also used her Saturday Night Live hosting debut to introduce new material beyond “Drop Dead,” premiering the stripped-back ballad “Begged” during an episode that doubled as both comedic showcase and early album preview.
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