Olivia Rodrigo is continuing the rollout for “The Cure” with another streaming-exclusive visual release. Days after unveiling the official music video for the track, the singer has dropped a behind-the-scenes companion piece on Apple Music, giving fans a closer look at the making of one of her most ambitious visuals to date.
The exclusive release arrives as Rodrigo doubles down on the platform-first strategy she introduced with “Drop Dead,” whose “taken that eurostar to france” visual were released on Spotify Premium. This time, Apple Music subscribers can access an intimate look inside the creative process behind “The Cure,” the second single from her upcoming third studio album, You Seem Pretty Sad for a Girl So in Love, due June 12, 2026.
To watch the behind-the-scenes video, viewers must log into an active Apple Music premium subscription through the app or desktop platform. The clip is currently unavailable on free trials, external video platforms, or social media. She also released a performance video exclusively on Spotify.
Rodrigo first announced “The Cure” on May 19 alongside its artwork and release date, describing it as her “favorite song on the album and one of my favorite songs I’ve ever made.” In a separate statement, she called the song the “thesis statement” and “the climax of the record,” adding that it was the track that made the entire album click creatively. Released on May 22 to coincide with World Goth Day, the single made an immediate commercial impact, debuting at No. 1 on Spotify’s Global chart with more than 7 million first-day streams.
Its official video, directed by Cat Solen and Jamie Gerin, quickly became one of Rodrigo’s most visually discussed releases. Framed through a whimsical stop-motion aesthetic, the visual places Rodrigo inside a pastel-toned handmade hospital inspired by 1950s medical imagery. Playing a nurse attempting to repair broken hearts using potions, injections, and surreal experiments, she moves through cardboard corridors lined with anatomical props and colorful artificial lighting.
As the narrative progresses, each failed attempt pushes her deeper into emotional unraveling. The turning point arrives when Rodrigo herself becomes the patient, bleeding red yarn as she sings “I’m unraveled.”
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